Tuesday, February 26, 2008

The Chinese "Apprentice"

As a fellow in the television business, I'm always game to check out a show, even when I can't fully follow what's going on. So, I'd like to share this one with you.

Just about everyone's seen an episode of "The Apprentice", but I'm sure you haven't seen it like this.

From what I can surmise, the idea is the same - one business "contestant" proves him/herself through a series of challenges to reign supreme. As you watch this, though, there are some interesting lessons to learn about the culture.

This is the "challenge" portion, where the teams must come up with a way to market milk to Chinese schoolkids.



Now, I don't fully follow the progression here, but this appears to be the equivalent of the "board room" portion of the American show. I've been told in recent weeks that the Chinese tend to be less direct than us Americans in our speech. "It's a high context culture - you have to accept that a lot is said 'between the lines'." Well, I'll take that on faith, but these two seem to be going at it pretty directly. I've seen people cry from much friendlier discussions than this.



Hopefully, I'll catch more of this in country. I want to see how this plays out.

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